Rural / Retail Services

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There are many different kinds of careers within the Rural / Retail Services sector.

For example, you could work at a farm store helping customers and making sales, then advance to a Technical Sales Representative who visits farmers to give technical knowledge and provide up-to-date information to help farmers make decisions.

In the Rural / Retail Services sector you can start fresh from school and progress into more technical roles and management positions with on-the-job training provided. Some stores offer tertiary education graduate roles.

Some Rural / Retail Services qualifications include:

  • National Certificate in Rural Servicing
  • On-the-job training
  • Certificate in Agriculture (Level 4)
  • Diploma in Agriculture

Diploma in Agri-business Management

  • Bachelor of Agri-science
  • Bachelor of Business Studies

Rural / Retail Services roles and career progression at a farm store.


Dairy sector hats, profiles of dairy career including agri-business careers

Read stories about people and their journeys to successful dairy sector careers.


School subjects

Recommended secondary school subjects include English, Biology, Chemistry, Statistics and Modelling; Science, Maths with Calculus, Economics / Accounting, Geography.

Tertiary study

It’s preferred you have a tertiary qualification. Find out about the course, the campus, city life, and lifestyle you can expect, find out where to study.

Where to study

About DairyNZ

DairyNZ is an organisation that, through research, events, services, education and policy, works with dairy farmers to secure and enhance the profitability, sustainability and competitiveness of New Zealand dairy farming. New Zealand dairy farmers pay DairyNZ a levy to support them.